Now, the topic of the day is a particularly important aspect to the successful empire of Chicken Corner.. and I can tell you’re on the edge of your seats in excitement. What’s my secret? You ask, how has Chicken Corner gone from strength to strength resulting in the global enterprise you see today?
Well it all comes down to a concrete (“a very American thing to say” – quote SA Rainey) Business plan. Before I jump in, and I know for one, Izzi & GJH Rainey can vouch for me quoting this, (we watched ‘This Farming Life’, BBC 2, together whilst Izzi was rapidly getting IzziRainey orders together!) anyway .. to my quote ..
“farming isn’t about the pay cheque at the end, it’s about the lifestyle”, now imagine this in a Scottish accent for true authenticity.
Now Izzi & I may have taken this a little too literally; maybe we are just too hopeful that our love for animals will be enough to suffice. But don’t worry! Chicken Corner is not in the red yet. I won’t give you the financial breakdown of its accounts – it all get a bit muddled as egg money is placed in my office (/bedroom) and when I sell birds, straight in my pocket! ;)
Luckily, there is one who similarly to myself saw the potential in the brand. I have a very generous sponsor who will remain anonymous for the benefit of their quality of life, not everyone loves the limelight as much as the characters of Chicken Corner – that’s a life lesson for you. Back to business .. the sponsorship doesn’t work in the typical way of many other international cooperations – there is no bill-board advertising. I like to keep the public’s interest focused, similarly to that at the Olympics – compare an Olympic event to, for example, any football stadium; report back to me with your findings.
Instead, it’s a very complex business relationship we’ve built up .. and as SA Rainey would say, ‘a friendship is a two-way passage, you can’t always take, take, take!’. I have two responses to this quote I’ve plucked out:
a) its not a friendship, it’s a very critical and convoluted business partnership
b) I have allowed them to “adopt” the Gold Silkies (like what you do at an animal sanctuary)
.. However, monthly newsletters are currently not an option, so if necessary, I’ll give them an update via face-to-face communication. Come to think of it, this has not been requested as of yet, but I won’t bother them with the fact that they seem totally uninterested in their birds (can’t lose my core sponsor)
So to all aspiring entrepreneurs, you could feature on ‘The Apprentice’, BBC 1, 9pm Wednesday, to gain your transferable skills OR learn from the elusive business model fabricating Chicken Corner. I would also strongly emphasise stopping and saying WWCCD to yourself (What Would Chicken Corner Do) if ever faced with a dilemma ;)
Bye chicks x
Written: 8th October 2017
